Build a snowman and go sledding down the snow hill, then roast marshmallows by the fire. Capture it all on camera under a shower of fresh 'powder' or while spinning 'round the synthetic 'ice' rink. Just imagine your favorite old Christmas song come to life, plus delicious sweet and savory specialty food options. So bring your appetites and your leftover holiday spirit! The event has made getting there easy, with free shuttle rides available from Poway City Hall parking lot and the Boys and Girls Club parking lot on Bowron Road. And no tickets required—the festival is free of charge and full of fun!